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Our experts are the best in their field. They are a collective of artists and innovators from a broad range of disciplines — from strategy to client service to content, design and tech solutions. Browse below to see what they're up to.

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Eric Schneider

Toronto, Canada
Bio

An accomplished business builder and leader, Eric Schneider has more than 25 years experience that has spanned the range of entrepreneurial endeavor, executive leadership in a large-scale public company environment and public accounting practice. His unique combination of deep financial and marketing operational experience has given him an unusual foundation for understanding businesses across the spectrum of product, human resources, infrastructure and markets. Eric inspires a culture of purpose and collaboration, bringing together talent and enabling their best work. You will find him deep in the trenches flushing out strategic content marketing plans as well as driving the forward the next innovation of Finally.

Abi Slone

Toronto, Canada
Bio

Traveller, truth-seeker, brand champion, creative leader and strategic thinker. Over the last 15 years, Abi Slone has worked with some of the most prominent brands on the continent — in traditional media at the country's paper-of-record, at Redwood (Canada's first branded content agency), and at Hudson's Bay, the department store that's older than Canada itself.

Lionel Bebbington

Toronto, Canada
Bio

Award-winning Art Director and Designer with extensive editorial, custom and commercial experience and a passion for creating content that’s meaningful and engaging. With specific expertise and interest in the lifestyle and automotive categories.

Skilled at concept and story ideation, collaborating with clients, editors and other contributors to produce unique, on-brand creative with cross-channel impact.

Proven track record as a designer, having won multiple industry awards over the years (with an emphasis on editorial design). Experienced in full-scale shoot production including managing the process from concept development to final execution.

Work also includes shooting and editing original videos as a passion project, capturing interesting people and their chosen craft, profession or trade.

Tracy Ho Lung

Toronto, Canada
Bio

As a writer, editor and content creator Tracey develops engaging stories that draw consumers to brands. She has worked both as a fashion and beauty editor at Chatelaine, Glow and Rouge, plus has contributed to Cosmetics, Best Health and The Globe and Mail. With her varied skill-set she has also produced projects for Cadillac, The Toronto Star, Proctor & Gamble and Lancôme. Lately, she has delved into the world of health and lifestyle, where she continues to hone her knowledge of heart disease and travel safety.

Lisa Mesbur

Toronto
Bio

Toronto-based writer and editor Lisa Mesbur has covered fashion, culture, art, design, parenting and wellness for numerous media outlets including the Globe and Mail, Canadian Living, Walmart Live Better, Flare and theloop.ca. In addition to her journalism work, Lisa’s knack for capturing a brand’s most compelling and authentic voice and creating spot-on custom content for print and digital has earned her kudos from clients including Rogers Media, Hudson’s Bay, York University, Unifor and Bruce Mau Design. Side hustles: shopping for vintage treasures, cycling, cooking vegetarian stuff and parenting a whip-smart ten-year-old.

Maggie Wrobel

Bio

As an editor and writer at The Globe and Mail, Toronto-based Maggie spent more than a decade producing lifestyle content in a variety of fields, including travel, fashion, beauty and the arts. Her freelance writing, meanwhile, has taken her from national publications like Flare to outlets farther abroad like the L.A. Times. Maggie’s passion for people is evident in the types of stories she champions across various platforms. In her free time, she loves to cook, stay active via SoulCycle classes and hunt for vintage clothes and housewares.

Kori Kobzina

Toronto, Canada
Bio

Kori is an empowering and creative business leader with experience at several of Canada’s leading media companies. She has worked with virtually all types of industries to help them develop successful B2B and B2C business solutions, leveraging her strong consultative skills and out-of-the-box thinking. She consistently exceeds performance targets and possesses the vision and courage to identify and implement bold new initiatives. Regarded highly for her strong work ethic, innovativeness, intelligence, collaborative leadership style and overall professionalism, she is equally adept at business operations and strategic development. Kori has progressive experience in virtually all types of media in Canada: digital, magazine (consumer and trade), broadcast, out-of-home, newspaper and events. Her experience developing integrated brand solutions encompasses most media and industries and is an area in which she excels because of her exceptional ability to innovate and build trusting relationships.

Jeremy Freed

Bio

Jeremy Freed writes about menswear, travel, design, food, cars and most other fun things. His work has appeared in The Globe and Mail, Playboy, FASHION, Sharp and re:Porter. When Jeremy isn't traveling on assignment he can be found sitting on his porch in Toronto with his cat, Parsley.

Chris Chilco

Toronto, Canada
Bio

After studying Film and Television at Toronto's Centennial College, Chris Chilco's obsession with non-fiction storytelling led him to begin his career with CBC's legendary Documentary Unit. A competing obsession with visual storytelling led him to his first directing opportunity: As a director for the internationally syndicated program Fashion File, Chris travelled the world seeking out the fashion world's most engaging stories, interviewing celebrities and designers and capturing stunning visuals along the way.

That mix of documentary storytelling and glossy imagery remains the foundation of Chris' directing style, which he applies to projects for a wide range of brands and broadcast clients. He has directed award-winning factual television series for Discovery Channel, BBC America, Spike, E! and TVO. And he directs digital content for brands like Indigo, HBC, Hermes and Diamond Schmidt Architects.

Rhonda Riche

Toronto, Canada
Bio

Rhonda Riche is a fashion and lifestyle writer and editor whose work has appeared in such publications as the Toronto Star, DuJour and Men's Fashion magazine as well as on CBC Radio's Definitely Not The Opera. Riche has also helped produce and develop content for the Home Depot, Culture Days and the Ontario Ministry of Education. She is also the co-founder of the online interiors magazine Covet Garden and co-author of the book Covet Garden Home

Ingrie Williams

Bio

Ingrie Williams is a freelance stylist, writer and editor who has worked in print and online media, as well as national television, for the past fifteen years. Currently the Beauty & Style Director at Best Health, her work has appeared inThe KitElleCanada, Toronto Life, Canadian House & Home, and Today’s Bride. Ingrie loves seeking out the latest trends for the style pages of Insight, but also appreciates a signature look. You can spot her flaunting big hair 24/7.

Dali Castro

Bio

Dali Castro is a Toronto-based editor-writer with a solid track record in editorial experience in branded/custom content and journalism. Her client roster is widely diverse, ranging from major newspapers to custom-media agencies and award-winning design studios, as well as government ministries, financial groups, academic institutions and boutique businesses.

Elizabeth Haq

Bio

As a journalist, copywriter and content strategist, Elizabeth Haq has covered everything from mass incarceration, gun policy and opioids to NYC's professional wedding witnesses and the history of Brampton, Ontario through food. Her byline has appeared in The Trace, National Post, HuffPost, Roads and Kingdoms, Narratively and more. She has built content campaigns and social media strategies for a range of clients including TJX, Fuel Transport, President's Choice Financial and Italian Trade Agency. User-centered storytelling, solutions journalism and audience engagement are her thing. You can always find her at the movies. 

Yuki Hayashi

Toronto, Canada
Bio

Writer/editor Yuki Hayashi has logged over 15 years on the lifestyle and travel beat. Deputy Editor of Tourism Toronto's TORONTO magazine, she is a former editor at Style At Home and Canadian Family magazines. Her design, travel, health, fitness, and parenting articles have appeared in BBC, Women’s Running, Canadian Living, Chatelaine ,Flare and Chatelaine magazines. As a content marketing writer/editor, she has worked on campaigns for major corporations including Air Canada, Sears (Canada), The Home Depot (USA and Canada), Canadian Tire, P&G and L’Oreal Paris, working with some of the country's leading agencies.

Arren Williams

Bio

Arren Williams’ love of design started young, inspired by his antique dealer grandmother — at the age of 12 he wasn’t playing with GI Joe, he was collecting Art Deco clocks. While Williams still finds time to thrift for vintage, recent projects include co-founding Casa Cubista, a contemporary home brand based on the time he spent living in Portugal with his husband. 

Wing Sze Tang

Bio

Wing Sze Tang is a Toronto-based writer/editor with 15 years of experience, primarily (but not exclusively) in the lifestyle beats, including beauty, health and fitness, and travel. She sharpened her editorial skills in-house at Fashion and Flare, and was named Best Beauty Editor at the 2011 P&G Beauty & Grooming Awards. Her words have also been published in The Kit, ELLE Canada, S/ Magazine, Hello! Canada, Best Health, The Toronto Star, Travel + Leisure, Glow, Canadian Living and elsewhere. She now provides freelance services to a wide range of clients, including print and digital outlets, and brands of all sizes.

Aaron Wynia

Bio

Represented by artist’s agent Lisa Bonnici, Aaron produces work for Canadian, American and European media, commercial and creative clients. Best known for his portraiture and his youthful, refined aesthetic.

Farzin Ghayour

Bio

Vancouver-raised Farzin Ghayour is happy to call Toronto home. When he is not exploring Toronto’s diverse neighbourhoods’, he is culling together images as photo editor. His handy-work can be seen in publications such as FlareHELLO! CanadaFASHION and Canadian Business  along with Finally Content's re:porter magazine and Insight: The Art of Living.

Heidi McCulloch

Toronto, Canada
Bio

Heidi McCulloch is a design researcher and strategist who leverages deep qualitative research methods to uncover actionable insight and derive thoughtful strategic recommendations applicable to technology, communications, brand and content design initiatives. Working with many Fortune 500 companies throughout North America and with more than 20 years of professional experience, Heidi is fanatically committed to revealing insight that can drive strategic innovation and extensively leverages visual artifacts such as customer personas, experience journey maps, architectures and eco-systems to that goal.

Heidi has an undergraduate degree in Psychology from Western University in London, Ontario, Canada and a Master of Design in Strategic Foresight and Innovation from OCAD University in Toronto, Ontario, Canada.

Juliette Baxter

Toronto, Canada
Bio

Juliette Baxter was most recently the editor-in-chief of Glow and Pure magazines, a multi-platform content program for Shoppers Drug Mart and Pharma Prix that focused on beauty, health and convenience to help drive in-store sales and awareness. Previously, she worked on-staff at national publications including Flare and FASHION magazine. As a freelance writer and editor, she has produced custom and sponsored content for clients such as P&G Beauty brands, L'Oréal brands, Nordstrom and Pandora jewelry and continues to dabble in editorial writing.

Karen Kwan

Toronto, Canada
Bio

Karen Kwan is a Toronto-based freelance writer who's contributed to many of Canada's top magazines and websites including Flare, Canadian Living, Elle Canada, Glow, Metro, Huffington Post Canada, W Dish and Travelife covering health, travel, beauty and fashion. She also runs her own lifestyle blog, Health and Swellness, and can usually be found training for a marathon, on an airplane or eating something delicious.

Ruth Zuchter

Toronto, Canada
Bio

Ruth Zuchter brings a multi-faceted perspective to her freelance content writing and editing practice, built over 15 years of working with clients to refine and communicate key brand messaging to the masses.

Ruth divides her time between B2B and B2C writing and editing work. In her business writing, she’s known for her ability to translate challenging concepts in clear and actionable terms. Some examples: a 130-page eBook on omni-channel media; a white paper on online fraud; plus dozens of blog posts on Marketing Operations, Automation and Cloud technology.

Experience with B2C content includes producing fresh web content, cross-channel ad copy, newsletters, sales catalogues, and other work for a wide range of companies. At the same time, Ruth also copy edits and proofreads fiction, poetry, and non-fiction titles for small and large book publishers.

Jeff Butler

Toronto, Canada
Bio

Jeff Butler’s career began in magazine publishing and has moved through a variety of communications disciplines, from writing, copywriting, radio direction, song writing, music video, interactive film, television documentaries to commercial television production. As Associate Creative Director at JWT, he worked on Pepsi, Kraft, Nabob, Burger King, the Toronto Blue Jays and Foster’s Lager, and was later a co-founders of TOP Advertising in Toronto. His advertising has run in Canada, The U.S., Brazil, Cyprus, Saudi Arabia, Mexico and Finland.

Jeff’s work has won top awards for print, radio, television writing and television directing in Canada (Marketing, Toronto Art Director’s Awards, Bessies), England (London Radio Awards), and the U.S. (U.S. International Advertising Festival, Chicago Mobius Awards, New York’s ANDYs, American Interactive Advertising Awards. He has worked with Paul Hogan, Alex Trebek, Tom Cochrane, Gordie Howe and Zsa Zsa Gabor (among many others).

Rael Tooch

Toronto, Canada
Bio

Rael is a Copywriter with 15+ years of experience bringing hard-working creative to life for global and local brands. He has helped build and grow brands by connecting them with audiences in digital, print and television media. Rael has a multi-channel perspective when looking for the right idea to solve a problem. His passion for finding unique yet appropriate solutions pushes him to create compelling work that is beautifully executed.

Bonny Reichert

Toronto, Canada
Bio

Bonny Reichert is a National Magazine Award-winning journalist. After holding senior level positions at Chatelaine and Today’s Parent magazines, Reichert packed up her knives and enrolled in professional chef school, returning to the communications field uniquely qualified to help organizations think and speak about food in a meaningful way. Reichert has produced multi-platform content for Sobeys, and penned a monthly health newsletter for Becel. Her freelance work has been featured in Globe Travel, Chatelaine, Best Health, Glow, Report on Business and CAA magazine. Reichert is a frequent and regular contributor to the Globe and Mail's Style and Life sections. Her latest project is Field & Pantry, an online magazine devoted to exploring ingredients in all their lush variety.  

Lynda Felton

Toronto, Canada
Bio

Award winning creative director with experience in developing visual concepts for magazines, retailers, architects and designers. Created the architecture of covetgarden.com and Covet Garden Home magazine. Collaborates with recognizable brands like House & Home, Simply Closets and Home Sense to expand client concepts into fully executed content packages including video tutorials.

Once a fashion buyer for Holt Renfrew, a set decorator for film and television productions, and event planner for high-end corporations, a successful project manager and established lifestyle editor, prop stylist, and writer for high-circulation consumer magazines, including Chatelaine, Canadian Living, International Architecture & Design, and Style at Home. Other major clients include Target, Coca-Cola, Loblaws, The Bay, Joe Fresh and others.

Lisa Boushy

Cayman Islands
Bio

Based in the Cayman Islands, Lisa has over 15 years of experience working as a writer, journalist, columnist, and editor in Canada and the Caribbean.

Lisa's versatile and engaging style has garnered her a loyal following of readers as a parenting columnist and arts and entertainment journalist. An accomplished magazine and newspaper features writer, Lisa covers a wide range of topics, including interior design and architecture, food and drink, lifestyle, health, travel, and investigative journalism. She also specializes in conceptualizing and delivering award-winning multimedia sales and marketing collateral for luxury hotels, resorts, and real estate developments.

Lisa strikes a balance between in-depth yet succinct copy and always gets to the heart of the matter by bringing a fresh perspective to everything she creates. 

Rebecca Fraser

Paris, France
Bio

Strategic thinker, world traveller (currently residing in Paris), and content optimizer. For the past 5 years, Rebecca Fraser has worked for leading Canadian luxury brands including Holt Renfrew, Flare Magazine and Hudson's Bay. Rebecca's passion lies in content driven campaigns and continual optimization to get the most out of each published piece.

Stephanie White

Toronto, Canada
Bio

Stephanie White is an experienced art director specializing in the launch/redesign/rebrand of multi-platform publications. Select accomplishments include rebranding and redesign of Canadian Living magazine, both print and digital. Founding art director of Zoomer magazine and worked on JCPenney’s custom magazine as well as other publications including Flare, Home & Country, and Gardening Life.

Stephanie is currently working as a consulting creative director with several companies, freshening up their visual brand storytelling initiatives. Clients include The Shopping Channel, Bravado Designs!, RBC, National Geographic Kids, Real Style and DINE magazine.

Stephanie loves her family, yoga, travel, interior design and the big, blue ocean.

Rhonda Hartling

Toronto, Canada
Bio

Rhonda Hartling is a versatile, creative marketer with expertise in brand strategy and content marketing, both as "the client" and as an agency leader. As one of the original crew at Redwood, she helped pioneer content marketing from its early days - from its label of CRM, to branded content, to finally, content marketing.

Rhonda’s passion is developing integrated marketing programs rooted in consumer insights. Rhonda is recognized for building strong client partnerships and leading cross-functional teams. She’s appreciated as a team leader and mentor. Her experience lies within in wide a variety of industries/categories including: retail, CPG and grocery, beverage alcohol, home improvement, travel tourism, hospitality and fashion.

Rob Mathison

Vancouver, Canada
Bio

A former newspaper and magazine writer and managing editor, Rob Mathison has over 15 years of experience as a copywriter, content creator and web content strategist.

Specializing in web copywriting and content strategy, he has particular experience in large web content projects for educational and government clients, including the University of British Columbia, University of Alberta, the National Health Service in the UK, and the Government of Alberta. He also helps businesses of all sizes communicate their messages and stories in a way that informs, engages and inspires action.

Mark Connolly

New York City
Bio

Mark Connelly brings a fresh, exciting global perspective to fashion and lifestyle. He has over 25 years of experience as a Fashion and Style Director at top level International magazines including Cosmopolitan UK, GQ UK, and Conde Nast Traveler US. He has worked with the top international brands in men’s wear, women’s wear, accessories and fine jewelry. He has also traveled extensively throughout the world as Style Director for Conde Nast Traveler, art directing major fashion photo shoots in some of the most glamorous and exotic locations. 

Television experiences include Co-hosting PBS series Insider Secrets as well as the Travel Channel's Destination Style and Oxygen's Bring Home The Exotic. Fashion show commentary for Video Fashion.

Clients include, Vanity Fair, In Style, New York Times, Taj Hotels, Neiman Marcus, Louis Vuitton, Next, Ruffian, Golden Square and Bosideng. He has collaborated with photographers Sheila Metzner, David LaChapelle, Norbert Schooner, Neil Kirk, Steve Hiett, Manuela Pavesi, Daniela Federici and Kate Orne.

Lawrence Ribeiro

Los Angeles
Bio

Lawrence Ribeiro is an action cinematographer/director that specializes in combining stunts, culture, movement and aesthetics forming Action Design. Lawrence has shot and directed well over 100 action sequences, from car chases and motorcycle stunts to fight sequences and has been mentored by the top stunt coordinators in the industry – Garrett Warren, Gary Powell and Andy Armstrong. His recent collaborations include editor extraordinaire Rick Pearson and Hollywood legend Doug Trumbull. Earlier in his career, Lawrence trained classically under well-known cinematographer Howard Wexler and under Lane Leavitt, a top innovator in the stunt world. He has written for ICG, MovieMaker and Filmmaker Magazines. Lawrence has given talks on action cinematography at the Art Center College of Design and at Film Independent, and currently serves on the Advisory Council for the Previsualization Society. Lawrence is privileged to be a finalist judge for the Emmys. 

We have a knack for finding talent.

Our experts are the best in their field. They are a collective of artists and innovators from a broad range of disciplines — from strategy to client service to content, design and tech solutions. Browse below to see what they’re up to.

Looking for talent? Contact us.